Tuesday, 5 May 2020

Study Task 5: Create your brand

Create an appropriately formatted online/print presence (brand) that can be used as a focal point for your individual practice, professional communications and visual identity. Think about how you can stand out from the rest, make yourself recognisable and communicate your professionalism as well as your creativity.

As a minimum, your brand should include:

1) Online presence
– online portfolio (this could be a website or a profile on a creative platform)
https://carajeal.wixsite.com/caradoodle

– social media presence (including a LinkedIn profile)
You will need to consider how you will use online professional media to promote your practice, publicise your work and engage with national and international practitioners, clients, studios and communities of practice.
https://www.linkedin.com/in/cara-jeal-15b80362/
https://www.instagram.com/caradoodle/?hl=en
https://www.facebook.com/thecaradoodle/

2) Printed materials
– business cards (a digital design and one printed copy for submission)


– creative CV (a digital design)
You will need to consider the practicalities, legibility and usability of your print-based identity, which may include a logo or bespoke typeface.

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